WHAT'S NEW FOR YOU?

Independent Artists and the Digital World

"What's New for You?" is an ever-changing blog of videos informing you of the progress our artists are making. Independent artists are changing the way success is achieved because of the digital world we live in. Business marketing is one of the keys to success and many artists recognize there in no one way of getting there. Our goal is to become of those ways. Performance videos reveal what independent artists are achieving. Take a look!

SAXOPHONIST DUANE PARHAM PLAYS @ DETROIT 2025 RAINBOW PUSH AWARDS

HOW TO MARKET YOURSELF AS AN INDEPENDENT ARTIST

Define Yourself: Make sure you understand who you are as an artist. How does your style of playing differ from a similar artist? For example: what makes your "saxophone sound" differ from another saxophonist?

Identify Your Audience: Determine what group of people like your music? Young or old? Middle income or lower income? Does the audience identify with your genre?

Develop an Artist Tagline: Example - "Duane Parham: The Man with the Horn."

Build a Professional Website: A website is your "musical home." It says who you are, what kind of music you play, where you have performed or where you are going to perform. It says, "This is me!"

Become a Social Media Communicator: Engage your fans! Keep them aware of what you are doing or what you expect to do soon. Let them know how much you appreciate them! Connect with your audience during "LIVE" performances.

Set Clear Goals: Set measurable and realistic goals for yourself and profession. Work to achieve them, do not allow them to become just words on a piece of paper.